By Andy Phillips, CardFlex
Smartphones are no longer just convenient devices—they’re necessities. A study by Experian in May of 2013 showed that people spend 58 minutes per day on their smartphones, and this applies to consumers and business owners alike. As a merchant, you probably use your smartphone to conduct business—such as checking email, contacting clients, and talking to employees. It only makes sense to integrate your smartphone into customer payment processing with a mobile merchant account.
Mobile credit card processing allows merchants to accept credit card and debit card payments using their smartphones. This fast, affordable process not only gives merchants the ability to easily do business on-the-go, but also gives customers a convenient way to pay.
A Must-Have Technology
Mobile technology is constantly innovating. Customers can shop online using their smartphones, scan coupons, and even find the latest deals without ever getting on a wired computer or a laptop. With consumers more tech-savvy than ever, it is imperative for merchants to use a mobile credit card processing solution to remain competitive in today’s increasingly competitive marketplace.
Mobile credit card processing provides merchants with numerous advantages, including:
- Accepting customer payments anywhere, anytime
- Receiving payments right away, not days or weeks later when they would deposit customers’ checks and cash
- Improving customer confidence and convenience
- Remaining PCI compliant and reducing the chances of fraud associated with check payments
- Staying on top of their company’s finances with robust reporting features
Safety and Security
By using a reputable mobile credit card processing service, companies remain in compliance with all required industry regulations. Every transaction is properly encrypted and data is sent through a secure transfer, which means customers don’t risk anything by paying via credit or debit card. In addition, merchants instantly know if a credit card is accepted or declined.
Increase Sales
Merchants that remain on the cutting-edge of technology can stay one step ahead of their competitors. Companies can meet and greet at venues or local events and, instead of just saving a prospect’s contact information, they can make the sale on the spot. Merchant increase sales and their customers gain access to their product or service right away.
Save Money
Mobile credit card processing services are less expensive than merchants might think. Many payment processing companies offer lower fees for mobile merchants with higher volumes. Merchants can also choose from a broad range of mobile processing equipment that is affordable and compatible with their systems.
Encourage Customer Spending
Many consumers don’t walk around with checks or even cash on-hand to make on-the-spot purchases, but they do carry credit cards and debit cards. Merchants can encourage customer spending by offering an instant purchase option that doesn’t require a cash or check payment.
If your business is ready to start accepting payments whenever and wherever you go, it’s time to consider a mobile credit card processing solution. For more information about choosing the right payment processing company for your unique needs, contact CardFlex by visiting www.CardFlexNow.com or calling 866.634.3044.
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